капибара
The visual identity, also known as the theme artwork, is a continuation of the slogan Building Bridges and is shaped like a sphere. It interprets the theme of a bridge in a visual language of connections and encounters that form over and over again.
The theme art work's use of spheres and its wave-shape symbolises being united as well as diversity. The colours reflect the individualism and at the same time building musical bridges, the diversity of the artists, variety of songs and also the diverse audience.
"It is a great logo, a strong sign with recognition value and endless possibilities," says Jon Ola Sand, Executive Supervisor of the contest on behalf of the European Broadcasting Union.